Psychological Based SEO and MarketingA Minneapolis Based Full Service Marketing Agency
Welcome to Eland Consulting | SEO & Web Design. Our mission is to improve your business. We use psychological approaches to our services: Search Engine Optimization, Marketing, & Web Design.
What Our Clients Are Saying About Our Services
Working with Eland consulting has been a great experience! They have been extremely helpful in getting my online business up and running, and it has been a lot of fun watching it grow. I would highly recommend utilizing their service to grow your business, you will not be disappointed.
Beth Riegger knows intuitively what a business needs to be promoted and to be successful. She has a laser focus on creating a marketing strategy. Her hard work paid for itself within ten days of my new web page being active. She builds web pages that get seen and produce business. Ms. Riegger creates the perfect form of marketing designed and targeted for each individual business.
Jason and his team are very easy to work with and helped us every step of the way. I have no hesitation recommending Eland Consulting to other small business owners.
SERVICES WE OFFER
Whether you need: Marketing, Search Engine Optimization, Web Design, Pay Per Click, Custom Applications, or just want to find a better way to improve what you are already doing. We have a highly experienced staff that will help. Each consultant is an expert in their field to assist you. We treat your business as if it was ours. Let us know what your pain points are and we will show you how we can assist.
Search Engine Optimization
SEO -Are your search engine rankings working for or against you? What happens if you Google your business? Does your page come up? Do you show up? We help you get to the top of the page on Google so you can make more sales. See why we are a top SEO Minneapolis agency.
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Minneapolis Web Design – Making your website align with your brand and your message is so important! No matter if you are looking for a refresh or a completely new design, we’ve got a design for you. Make your website be your best salesperson and work while you sleep. Our website designers and developers have years of expertise that will make your website dream a reality.
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Local SEO Services
Local SEO is key to any business strategy whether you are a small business storefront or a multinational company. With most searchers turning to Google Maps Marketing for where to eat or what to do (near me searches), shouldn’t your marketing agency help you dominate the top search results?
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PPC & Search Engine Marketing
Do you need new business now? Pay per click (PPC) advertising (Google Ads ( AdWords ), Bing, Yahoo’s Gemini, Facebook, etc) is the way to go. We have PPC experts that will use our Psychological based strategies to get better ROI advertising.
Within 24 hours, we can get your campaign up and running!
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Online Reputation Management / Public Relations – Are you in a business that can’t directly respond to customer reviews (HIPAA Compliant)? Do you keep track of your reviews? Are negative reviews dominating your profiles? We have a system that will monitor your reviews, alert you when you get new reviews, and we can help foster new reviews. We help in mitigating negative reviews and bad press.
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Your overall marketing strategy needs to work across all platforms. Marketing Consulting, Marketing Strategy, Print Marketing, Email Campaigns, Sales Funnels, Marketing Automation Social Media Marketing all need to have a consistent message. Do all of your marketing efforts complement each other? Do they build on each other?
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LOOKING FOR A COMPREHENSIVE COMPETITOR WEBSITE ANALYSIS AGAINST YOURS?
Use our Free competitor analysis and SEO Tool and see how you stack up.
OUR EXPERT COMPETITIVE ADVANTAGE
What makes our SEO, PPC, & Marketing Services Stand Out?
Each member of our team brings something valuable to the table. We approach everything from a psychological viewpoint. The founder has a master’s in psychology which makes every word choice and visual element calculated depending on the intended audience. Our Minneapolis Web Designer has 30 years experience in marketing and sales as well as 12 years in web design. Our Marketing Communications Consultant has a master’s in communication. Most agencies have a high-level understanding of what may work but may not know why, so they cast a wide net at the cost of the client. Understanding the target demographic matters more to a content marketing campaign than the content. Marketing that uses a psychological perspective has more impact, better results, and lower cost per conversion.
We were formerly based out of Eden Prairie, and Minneapolis, Minnesota. We now have our headquarters in Golden Valley, MN. We specialize in a holistic approach to marketing: search engine optimization (SEO), marketing, customer experience, retention, conversion optimization, strategic market planning, business marketing consulting, process improvement, public relations / online reputation management, web development, website security fixes, as well as traditional advertising such as billboard advertising, print advertising and radio advertising.
Our Core Team
What do I do? I specialize in human beings, SEO, marketing, business evaluation/ development, and process improvement using my Masters in psychology.
Using my 30+ years in sales and marketing, as well as my 12 years in web design, I help clients create websites that convert.
Kaitlyn uses her Masters degree in communication to create amazing content, sales copy and Press Releases.
Solomon is one of our dedicated online media marketers. He has managed many successful campaigns.
What is SEO?
SEO stands for Search Engine Optimization. The primary focus of SEO is to increase your website traffic from organic sources. Typical when SEO is talked about it is in reference to Google search results but the goal of SEO is to increase free traffic from all search engines and referral sources. Unlike pay per click advertising, this traffic is free or as commonly referred to as ‘organic traffic.’
Are there any businesses where SEO or your services are not a fit?
Yes, we do turn away businesses because SEO or our services are not good fit for them. We are very transparent and will let you know if SEO might not work. SEO might not be a good fit for businesses that do not have the search volume to merit SEO compared to the potential ROI, the business is very niche, the industry is new and unknown, the product requires a long complex customer education journey, or the business has unrealistic expectations compared to their actual budget.
Do you work with those under HIPAA?
Yes, we do. Protecting patient data is important and you should hire a digital agency that understands and is aware of the risk of non-compliance.
Our consultants each have over 10 years digital marketing and SEO experience and much more in web design, we have built every type of site. However, our digital agency specializes in creating HIPAA compliant websites and marketing campaigns for medical professionals. We also provide digital HIPAA audits, consulting, and training. We are subject matter experts on digital HIPAA compliance. You could say the founder is a digital HIPAA therapist, since being under HIPAA and having his masters in psychology.
Do you offer other services besides SEO?
Absolutely! While we specialize in SEO and website design, we are a full-service digital agency. We offer a host of consultants who are experts in a wide range of digital services. We also consult on HIPAA compliance.
How long does SEO take to see results?
Since Google reported it had 3,234 updates in 2018, we cannot predict the future of your rankings. However, SEO works to not only drive traffic from Google, but also other organic sources to help you gain traffic. It is important to note that if you need leads now then we should talk about pay per click advertising.
Based off history with our clients, search engine optimization typically takes 3-6 months to see significant results for most clients. However, we do see measurable results earlier. SEO is an investment in the future of your business and unlike paid adverting, SEO continues long after the engagement period.
Can you guarantee rankings?
Ethically any reputable SEO agency or consultant would not. That is due to us not controlling what the search engines may change through any of the numerous yearly updates or what your competition will do. Any reputable SEO consultant will tell you this.
Any company that provides a guarantee should be treated as buyer beware and read the fine print. No company has inside knowledge or a special relationship with Google to submit you for higher rankings. if they say they do run away. With our experience we can make decisions based off historical insights, new emerging data research, and our testing sites that take a lot of the guess work out of search rankings. But we can not say you will get to this ranking in this time.
I see links for sale on other sites, why can’t I just buy links to my site?
Buying links from sites such as Fiverr or other link selling sites can cause big issues. First, buying links is against Google’s terms of service. If you get caught (and you likely will) you can lose all your rankings. Second, even if you do not get caught these sites are nearly always in the spammy or ‘bad neighbors’ of known sellers so they may still lower your rankings.
With Google’s Penguin update, having unnatural links can cause a penalty which can be hard to recover from. When we build links, we focus on quality outreach and our network of relationships we built over years of working in SEO to earn you natural and high-quality links.
Do you offer search engine optimization consulting?
Yes, our SEO consultant is happy to do phone, in person, and onsite consultations. We also offer SEO classes and corporate training. We understand businesses may have many reasons for looking for a consultant, they may already have an expert, a team, or they wear every hat. However, they sometimes get stuck and need a fresh opinion. We also have a variety of SEO packages if consulting is not enough.
I want to target all dentist searches (insert any single industry term); can you get me ranked for that?
For a competitive search terms that are broad like ‘dentist’ those searches are much harder to rank for. This is due to how much resources would go into ranking for that broad of a term. Also, you are likely not trying to focus nationally for your dentist SEO. You could rank there if a map appears on that search based of local SEO and the proximity to the searcher. That being said, we focus our efforts on more local searches in those cases. Like the search term with a local modifier.
Should I also do PPC in addition to SEO?
Pay per click advertising is a great addition to most SEO campaign. It can assist with finding hidden search gems, supplement sales while waiting for SEO to start to work, increase brand awareness, or help expand into new markets. While we say most SEO campaigns, there are times where PPC isn’t a good fit based on a variety of factors. We will let you know if or when PPC is worth pursuing.
Keep checking back for updated industry musings.
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Contact Eland Consulting
SEO & Web Design
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If you would like to schedule a free initial phone consultation or have additional questions, please use the contact form or give us a call.
Our business hours are Monday-Friday
1405 North Lilac Dr, Ste 160J, Golden Valley, MN 55422
619 South 10th Street, Suite 201 Minneapolis, MN 55404 (Appointment Only. No walk-ins)